About Serund
SERUND: Where Generations Flourish and Style Takes Root
SERUND is more than just an online store—it's a movement dedicated to nurturing Armenian creativity and craftsmanship. Rooted in the rich soil of Armenia's cultural heritage, SERUND carefully curates garments and accessories crafted by the most talented Armenian designers and brands. Each piece we offer is a testament to quality, style, and minimalism, embodying the perfect balance between tradition and contemporary design.
Supporting Armenian talent and production is at the heart of everything we do. We are deeply committed to shining a spotlight on the incredible creativity of local designers and empowering them to share their work with a global audience. By choosing SERUND, you are not only investing in unique, high-quality items but also contributing to the growth of Armenia’s creative industries.
Our platform is more than a store; it’s a community. SERUND connects designers and customers through a shared love of meaningful design and exceptional craftsmanship. We aim to foster a space where innovation flourishes, stories are shared, and creativity is celebrated.
Every item in our collection is carefully selected to ensure it meets the highest standards of quality and uniqueness, offering our customers not just products, but pieces with a story and a soul. Join us at SERUND, where the seeds of Armenian artistry grow into timeless fashion and a vibrant community.